About Me

I’m an Innovative and detail-oriented Visual Creative with extensive experience in web design, multimedia content creation, and digital marketing. Demonstrated success in managing cross-platform campaigns and collaborating with global brands such as Corona, Starbucks, and Sony Xperia.

Passionate about crafting visually compelling stories. Currently learning German to enhance professional adaptability in Switzerland.

Software & Skills

  • Photoshop 90% 90%
  • Lightroom 85% 85%
  • Illustrator 75% 75%
  • Wordpress 86% 86%
  • Figma 78% 78%
  • UX & UI 79% 79%
  • HTML & CSS 75% 75%
  • InDesign 70% 70%
  • Video Production 72% 72%
  • Video Editing 64% 64%

Languages

  • Spanish (Native) 100% 100%
  • English (Fluent) 88% 88%
  • German (Learning) 28% 28%
  • Italian (Basic) 25% 25%

“The Swiss Army knife of the digital world”

“The Swiss Army knife of the digital world”

I tend to say this in a humorous way because I have knowledge and experience in many different areas and processes related to graphic and web design, digital marketing, and social media.

I feel comfortable taking directions and directing projects. I work well alone and in a team environment. I thrive in environments that allow for creative freedom.

Currently I’m looking for projects and professional opportunities to further grow. If you think that I am a good fit for your project, company or business,  please don’t hesitate to contact me.

Professional Experience

Creative Director, Designer & Content Creator
Astronauta / @raldo

  • Managed a team and executed branding, digital content, and web design projects for brands.
  • Partnered with agencies like BFerraz, TMW Unlimited, Visumate to create multimedia international campaigns.
  • Developed and grew personal Instagram photography account @raldo, achieving [over 400K following] and collaborated with several brands.

Playa del Carmen México

2013 – 2025

Visual Communication & Marketing
Río Secreto

  • Directed a team of designers to produce print and digital marketing materials, including brochures, signage, and billboards.
  • Designed and implemented social media content strategies, increasing audience engagement and conversions.

Playa del Carmen México

2011 – 2013

Multimedia Designer
FAAR Ideas

  • Directed a team of designers to produce print and digital marketing materials, including brochures, signage, and billboards.
  • Designed and implemented social media content strategies, increasing audience engagement and conversions.

Querétaro México

2010 – 2011

Education

Bachelor’s Degree in Marketing
Universidad De La Salle Bajío

  • Completed a 4-year program with a focus on Marketing, branding, advertising and digital strategies.

León Guanajuato México

Course in Web Design and Development
Langara College

  • Specialized training in creating responsive, user-centric web designs, HTML/CSS.

Vancouver BC Canada

Diploma in Web Design
Universidad De La Salle Bajío

  • Completed courses in wireframing, web design principles and interaction design.

León Guanajuato México